Platinum is considered to be prestigious because it is
extremely rare and precious metal. Platinum is of white color and
thereby combines with diamonds very well. If its color suits you, it is
more preferable than gold or silver as it require less maintenance and
is more durable, making it ideal material for mens earrings. It is bit
heavier than other metals, but for some people it is even benefit
instead of defect. Color of platinum jewelry does not fade out over
time.

It is used in jewelry in almost pure (approximetly 95%) form, unlike
silver or gold. As platinum is extremely durable and very white, it does
not need to be rhodium plated like white gold. Platinum is very heavy,
thanks to its density, so a platinum earring will feel heavier than an
18kt gold earring. Platinum is, however, very expensive. A platinum mens earrings will be approximately twice the price of an 18kt white gold
earrrings (excluding gemstone costs).
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