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Scott Kay is one of the most successful and celebrated artists in the
world of designer jewelry. Known for his exquisite bridal jewelry
collection, Scott Kay has now launched a stunning collection of men's
jewelry made up in sterling silver with intricate engraving and a superb
level of craftsmanship.
Men's fine fashion jewelry has broken new ground. The former dormant
category has awoken to dramatic consumer demand and is now billed as a
true fashion accessory by jewelry artisan Scott Kay and Couture, the
premiere fine jewelry industry event, through New York Fashion Week.
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From September 9th to the 16th, 2010, Scott Kay will be the exclusive men's jewelry on display by Couture inside the tents of New York Fashion Week at its new home of Lincoln Center.
In
the midst of one of the most difficult economic times the jewelry
industry has ever endured, Scott Kay (credited as America's best sold
luxury, designer bridal brand and a pioneer in men's fashion jewelry)
will help guide the jewelry industry to newfound heights.
Scott Kay
will be the exclusive men's jewelry proudly featured in the bold new
Accessories Presentation built into the main rotunda of the New York
Fashion Week tents of Lincoln Center...the must-pass bustling entrance
to the runway presentations of Mercedes Benz Fashion Week, an event
produced by IMG.
"Jewelry's
marriage to fashion is long overdue, and the integration of Scott Kay
designs into the tents of New York Fashion Week is the ideal
representation of the Scott Kay lifestyle brand," noted Lee Arevian,
Business Development Director for Couture.
"We are pleased to showcase
the artistry of Scott Kay to represent men's fine fashion jewelry due
to his well received debut of 'Art of Man' at Couture two years ago and
his constant devotion to the art of fine jewelry creation."
Consumers
agree. In every market Scott Kay introduces the "Art of Man"
collection, his hand-carved and crafted designs sell out and the demand
continues to increase. Examples of this success are within every Saks
Fifth Avenue major market, including three dominant displays in New York City's Saks, hundreds of men's specialty shops and independent fine jewelry stores worldwide.
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Dan Scott, CMO of Scott Kay stated, "Our recent success in the men's category includes strong digital awareness and sales at scottkay.saks.com, cufflinks.com and considerable growth in Canada, the Caribbean, and overseas brick and mortar.
![](http://2.bp.blogspot.com/-VXI_of7OjE8/TbVTjDPRgWI/AAAAAAAAAak/7JyO-yKtrRU/s320/Skott+Kay+collaze.jpg)
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"Scott Kay is not a bridal company. We are not a fashion company. We are a lifestyle brand. The Couture display inside the tents of Mercedes Benz Fashion Week is the perfect modern vehicle to celebrate that fact," added Dan Scott, CMO, Scott Kay, Inc.
September's Vogue, Gioiello also offers a cover story on the success of Scott Kay, a perfectly timed editorial for this milestone event.
![](http://4.bp.blogspot.com/-ocr10HofnaM/TbVONFmKVlI/AAAAAAAAAaE/M--4XearJHQ/s1600/Skott+Kay+sam.jpg)
SOURCE Scott Kay, Inc.
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